About us.
Who we are and what we stand for.
Our Mission
Fresh Kicks® exists to keep sneakers looking, feeling, and performing their best from day one and beyond. Our mission is to deliver premium sneaker care products that clean, protect, and preserve without compromise—safe on materials, tough on dirt, and easy to use. Built on craftsmanship and care, Fresh Kick helps sneaker lovers take pride in every step, extending the life of their kicks and elevating everyday wear into something fresh, confident, and timeless.
At Fresh Kicks®, we believe sneaker care is part of sneaker culture. Every pair tells a story, and our products are designed to respect that story while keeping shoes fresh through real-life wear. Whether it’s your daily drivers or your most prized pairs, we focus on thoughtfully formulated solutions that balance performance and protection. By combining modern innovation with trusted care principles, Fresh Kick empowers you to wear your sneakers more often, with more confidence, and less worry—because fresh kicks aren’t just about how they look, it’s about how they move with you.
All inclusive.
Sneaker Care.
Premium formulas and products.
Our array of premium-style products helps maintain your footwear's pristine appearance. Whether rejuvenating an old pair or preserving a new one, we've got you covered.
Protectors.
Protect your footwear investment with products such as water repellents and crease protectors.
Cleaners.
Maintain or breathe new life into your treasured items by giving them a wipe down or deep clean.
Deodorizers.
Always present your best by eliminating foul odors and other scents that build up over time.
FAQ
Find your questions and answers right here!
What do your products do?
We offer a wide variety of products that focus on shoe and sneaker care. Our brand is composed of cleaners, stain repellents, crease protectors and other cleaning mediums. Our evolving brand keeps up with popular demand and the latest trends in footwear.
How did you get your start?
Our parent company, Griffin Shoe Care, has been in the shoe care world since 1890. Evolving with the latest trends, Fresh Kicks was born to meet the needs of customers who love their sneakers. Over the last century+, we have perfected our formulas and have consistently delivered exceptional products for footwear.
How long will it take to get my order?
It depends on your order location and shipping method at checkout. However, most of our items ship out immediately and average 3-4 business days once shipped.
Do you offer cleaning services?
No, unfortunately we only offer cleaning products and do not offer mail-in cleaning services. Be sure to check out our selection of cleaning products to meet your cleaning needs!
Further questions?
You can contact us through our contact page! We will be happy to assist you.